Browse our library of higher education resources with topics ranging from online program management (OPM) and marketing to course design and career preparation. You'll find relevant articles, eBooks, white papers, webinars, and videos and don't miss our annual Benchmarks report.
What’s the difference between multichannel and integrated? Learn the critical roles of both content and context.
We must grasp the necessity for realistic expectations and continued evolution of our institutions.
To be successful in the digital age, brands need content and engagement points for the entire student journey.
Dave Sheets of Globe University, David Peck of Azusa Pacific University and Rita Weighill of Park University.
There’s value in social media as a truly open channel for marketing and strategic enrollment management.
Jerry Shepherd of Indiana Wesleyan University, Deb Stockman of Friends University, and Mike McHugh of Keypath Education.
Students expect to be marketed to differently than in the past. Marketers need to adapt their approach.
Now more than ever, higher ed institutions need to demonstrate a clear return on investment for their students.
Two competing data-driven approaches to evaluating international student choice are examined in this session.
What does it mean to be military- and veteran-friendly? Michael Dakduk works toward a common definition.
Learn what your university can do to give your graduates a competitive edge in the job market.
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